In recent years, The modelling career has undergone massive changes due to the advancement of technology. Whole industry has been affected from showcasing platform, feedback, collaboration and so on. As we look forward, the future of modelling lies in embracing digital platforms and virtual modelling opportunities.
Digital Platforms provide equal opportunities for anyone, regardless of their background or location, to pursue a career in modelling. It makes it possible for beginners to flaunt and present themself. In addition, Digital platforms are limitless. With advancement of social media and Internet the marketing and communication have no limits and boundary by physical materials location and geography (Compare with magazines which need raw materials and distribution which have high costs). Here we are going to go into detail about these changes.
Personal Branding:
Online social media and websites provide an environment to show off your abilities and showcase them. These environments provide an opportunity to brand yourself (personal branding). Thanks to these equal opportunities, branding can occur for everyone. Moreover, these platforms are usually free and it is easier than ever to reach a global audience without a significant financial situation. By consistently sharing high-quality content, engaging with followers and collaborating with other influencers, models can build a strong personal brand that resonates with potential clients and fans alike. Social media analytics tools also allow you to track your performance, understand your audience better, and refine your strategy to maximize impact. Embracing these digital tools not only amplifies your reach but also opens up new avenues for career growth and opportunities in the modelling industry
The Rise of Virtual Modeling:
In Virtual modelling, models can create digital avatars use augmented reality (AE) and virtual reality (VR) technologies to participate in fashion shows and photo shoots.
Virtual influencers, such as Lil Miquela, have already made a significant impact, blurring the lines between reality and digital creation. This trend allows models to participate in shows and shoots without constraints.
AI and Machine Learning in Talent Scouting
Artificial intelligence has been located on the top trend of innovations and news these days. These technologies analyse social media profiles, engagement metrics and visual aesthetics to identify potential models. AI also can predict trends based on analyzing massive amounts of data (data-driven insight). Also, it can suggest career paths for models based on data-driven insights, providing more personalised approach to career development.
Virtual Fashion Shows and Photoshoots
Due to Covide-19 lockdown almost all of business and daily activities such as shopping, entertainment and working have been influenced toward being digital. Because digitalisation can change boundaries and make it possible to communicate and socialise without physical closeness. Fashion and modelling industry were impacted like all other sectors. From 2020, virtual fashion shows and online collaborations of models have been augmented. Models started to focus on the online version of the portfolio and participate remotely.
Moreover, the virtual try-on feature has been added to e-commerce environments. From Sephora to fashion apparel and accessories the virtual reality to try make-up and clothes thanks to the technology.
Collaboration with Digital Creators
Besides other forms of digitalisation, models are collaborating with digital creators such as 3D artists and graphic designers, to produce innovative content. These collaborations result in unique experiences and it help to increase the quality of the work. It also provides models with additional exposure and creative opportunities
E-commerce and Digital Marketing
E-commerce has revolutionarily changed features of the fashion industry. Align with e-commerce, models play different roles in digital marketing campaigns. Brands leverage social media and influencer partnerships to promote products directly to consumers. Models who build strong personal brands on social media can become influential figures in digital marketing, driving sales and brand loyalty through their endorsements and content.
E-commerce platforms such as online shops strongly depend on visual content to attract and retain consumers. The use of high-quality images and engaging videos featuring models can significantly influence purchasing decisions, making models indispensable in the e-commerce space.
As discussed in the Virtual reality paragraph, The integration of augmented reality and virtual try-on features provides more sales and revenue in E-commerce.
In conclusion, the fusion of e-commerce and digital marketing has created a dynamic landscape where brand success can rise.
The benefits of embracing Digital Platforms
Flexibility and Accessibility
Digital platforms provide models with flexibility in how they manage their careers. Models can work from anywhere, choose projects that align with their values, and maintain a healthier work-life balance. This accessibility opens up the industry to a wider range of talents, including those who may have previously been excluded due to geographical or financial limitations.
Collaboration, sales, Hiring and communication have been more available and more diverse than before and do not depend on geographical distance. Now, all online shops can target audiences all over the world. Models can work for any agency and any corporation anywhere in the world without regard to distance. It made the role of modelling more competitive and more challenging. For this reason, it is required to be prepared and thrive more. But on the other hand, it makes it possible to improve the chance beyond the location you are.
Fifty years ago, if you were living in London and pursuing a career in modelling, your opportunities to work with modelling agencies would likely have been limited to those based in London. In other cities, your chances of being noticed and negotiating work would have been significantly lower. In contrast, today’s online communication and digital platforms have removed these constraints, making it possible to collaborate with agencies and clients worldwide, regardless of your location.
Economic and environmentally friendly
Digitalisation and virtual modelling are not dependent on raw materials compared with previous versions of tools. For instance, magazines and journals require paper and production lines. It can cost marketers and agencies. Besides, the usage of paper threatens the environment.
Virtual fashion shows, remote photoshoots, and digital portfolios reduce the need for travel, cutting down on carbon emissions. Additionally, digital portfolios reduce the need for travel, cutting down on carbon emissions.
Tips for Models to embrace the digital world
Build a strong online Presence
To succeed in the digital modelling world, aspiring models should focus on building a robust online presence. This includes creating professional social media profiles, engaging with followers and posting unique and high-quality content regularly. Platforms like Instagram and TikTok are essential for showcasing and branding. They are the ways to compete in a tough demanding environment.
Embrace Technology and Innovation
Stay updated with the latest technological trends and tools in the modelling industry. Learn how to work with digital creators, understand the basics of virtual reality and be open to participating in virtual events. Embracing technology will give you a competitive edge and open up new opportunities.
Continuous learning and development
The digital landscape is constantly evolving, so it is crucial to keep learning and developing your skills. Try to learn about social media management, digital marketing, utilisation of virtual reality technology and so on. The more versatile you are, the more attractive you will be to potential clients and collaborations.
Network and Collaborate
Networking remains crucial in the digital age. However, the features of networking have changed. All communications, from professional connections (Linkedin) to informal connections (Instagram followers) rely on digital platforms. Therefore, successful professional models like all other professions are obligated to learn and skilled in this subject
Is digitalisation and AI the end of human career?
Digitalisation and Automatisation are terms used to describe the current condition. These terms mean technology takes over repetitive and mundane tasks from humans and ease the work to get the result faster. In recent years AI platforms created an immense buzz in news which ae more and more advanced and similar to human functions. Besides the opportunities, some other concerns came up. Such as extinction of the human role in specific careers.
It is important to note, AI and technologies will reshape the industries and roles. They will reduce repetitive tasks but still, it necessitates creativity, art and emotional aspects which are far from current abilities of AI. As you know fashion industry highly relies on artistic perspective and creativity and it will help to progress.
Conclusion
The future of modelling is undeniably intertwined with digital platforms and virtual opportunities. As technology continues to evolve, the modelling industry must adapt to stay relevant and competitive.
By embracing digital tools, personal branding, virtual modeling, and innovative collaborations, models can thrive in this new era. The possibilities are limitless, and the potential for growth and success has never been greater.
Farhad Emami
Sales and Marketing
7DaysChic
